NikeID meets Pokemon characters for ‘PokeID’

You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.

PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.

Read the rest of this story on Glossy.co.

https://digiday.com/?p=191023

More in Marketing

Rosé, deals, repeat: How to survive Cannes Lions

Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming. 

AI talk returns to Cannes — but marketers want practicality over pontification

AI will dominate Cannes Lions for the third year running, but marketers now want results — not just hype.

Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

Meta’s AI tools aim to automate ad creation by 2026. Creative agencies aren’t surprised—but they are preparing for what’s at stake.