The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.

Agency trading desks never really went away. Horizon Media wants to prove they grew up.

Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.

Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.

Criteo is bringing itself into more direct competition with Amazon and Google.