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State of Data: How prepared is the Industry for the Loss of Third-Party Cookies and Other Identifiers?
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Digiday Programmatic Marketing Summit LIVE -
Interview | 0:19:54 -
05/17/2021
Speakers
Orchid Richardson
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SVP, Programmatic & Data Center, IAB
IAB recently issued an industry-wide wake-up call for the digital marketing sector to roll-up its sleeves and prepare for the loss of ad tracking, targeting, and potential revenue as third-party cookies and other identifiers go away. As part of its “State of Data” research initiative, the organization found an alarming disconnect between those that believe they are prepared for the change, and concerns they have for future limitations when executing tasks essential to conducting business. Hear from Orchid Richardson, svp of IAB Programmatic+Data Center, as she discusses IAB’s latest findings.
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