What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
So Many Streaming Options
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Digiday Business of TV Forum LIVE -
Panel | 0:12:33 -
05/20/2021
Speakers
Jill Goldfarb
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VP, Streaming TV, Jukin Media
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content is resonating with audiences, their behaviors when choosing what to watch, and predictions for a post-pandemic streaming world.
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Primed for Growth: The New Premium CTV Tier
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Lessons from the IAB 2021 NewFronts
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Is the Ad-Supported Streaming Market Overcrowded?
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Identity in CTV
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How TV Advertising Has Changed Because of 2020
A year ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. A year later, David Sederbaum, evp and U.S. head of video investment at [...]
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