Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
January 27, 2025
