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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

Member Exclusive

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

March 21, 2025
The Programmatic Publisher

Publishers count their losses as the open auction bleeds ad dollars

March 21, 2025
The Programmatic Publisher

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry’s biggest stories

March 19, 2025
Member Exclusive

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

March 13, 2025
The Programmatic Publisher

The latest earnings round shows public markets aren’t for the faint-hearted

March 3, 2025
The Programmatic Publisher

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

February 10, 2025
The Programmatic Publisher

Publishers want more control over programmatic. Some are finally making it happen

January 31, 2025
The Programmatic Publisher

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

January 28, 2025
WTF Series

WTF is ad tech curation?

December 16, 2024
The Programmatic Publisher

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam

December 6, 2024
The Programmatic Publisher

Cinema ad firms – save one – consolidate their programmatic offerings

December 5, 2024
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence

December 5, 2024
Member Exclusive

Digiday+ Research: How programmatic shook out for publishers in 2024

November 29, 2024

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