Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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What agencies are doing to crack ‘voice tech’ like Alexa, Siri
December 2, 2016 • 3 min read -
EA’s David Tinson: Marketers need to create less content, not more
November 30, 2016 • 3 min read -
Facebook is testing real-time ads for live videos
November 22, 2016 • 2 min read -
Marketers like what they see in Snapchat Spectacles
November 21, 2016 • 4 min read -
‘This is a complete game-changer’: Marketers welcome latest updates to Instagram stories
November 11, 2016 • 3 min read -
‘It’s a self-esteem killer’: Influencers are unhappy with Snapchat’s removal of autoplay
October 28, 2016 • 3 min read -
Snapchat stops autoplay, marketers grapple with declining view counts
October 26, 2016 • 3 min read -
REI uses Facebook 360 video to target multicultural millennials
October 17, 2016 • 2 min read -
What Marriott learned from its Facebook Messenger missteps
October 3, 2016 • 3 min read -
Indian e-commerce giant Flipkart turns its annual flagship sale into a Facebook 360-degree treasure hunt
September 30, 2016 • 3 min read