Offer Extended: Save 50% on 3-month Digiday+ membership. Ends Dec. 6

Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

Offer Extended: Save 50% on 3-month Digiday+ membership. Ends Dec. 6

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Programmatic marketers sound off on impact of AI-driven ad buys

Media
Marketing
Media Buying
Future of TV
Español

Special Projects
Digiday+ Research
WTF Series
Newsletters

Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Life Beyond the Cookie

GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising

March 9, 2021
Life Beyond the Cookie

‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side

March 8, 2021
Life Beyond the Cookie

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

March 8, 2021
Life Beyond the Cookie

‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products

March 3, 2021
Life Beyond the Cookie

Why Google’s approach to replacing the cookie is drawing antitrust scrutiny

February 2, 2021
Life Beyond the Cookie

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’

January 11, 2021
Life Beyond the Cookie

The jig is up: The end of the identity workaround

December 28, 2020
Life Beyond the Cookie

‘A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences

December 21, 2020
Life Beyond the Cookie

With first-party data, Allrecipes is able to bake reader comments into advertisings tools

December 10, 2020
Life Beyond the Cookie

‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments

October 22, 2020
Life Beyond the Cookie

‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world

September 21, 2020
Life Beyond the Cookie

‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie

September 17, 2020
Life Beyond the Cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape

August 11, 2020

<
1
…
19
20
21
22
23
24
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2024. All rights reserved