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Media agencies test AI planning agents, while edging toward buying tools
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Future of TV
Special Projects
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Generative AI
A look at how the industry is tackling generative artificial intelligence.
Generative AI
Sora 2 copyright calculations highlight new role for agencies as risk whisperers
October 17, 2025
Generative AI
5 questions marketers have about Sora and the synthetic social era
October 17, 2025
Member Exclusive
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
October 16, 2025
Member Exclusive
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
October 15, 2025
Generative AI
How Publicis Group made AI pay off
October 15, 2025
Member Exclusive
Media Briefing: From blocking to licensing, publishers inch toward leverage with AI
October 9, 2025
Generative AI
Vibe marketing was a joke – until OpenAI got involved
October 8, 2025
Generative AI
The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously
October 7, 2025
Generative AI
AI personas promise speed, but safeguards are needed to avoid leading marketers astray
October 6, 2025
Member Exclusive
Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
October 3, 2025
Generative AI
‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
October 3, 2025
Member Exclusive
Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on
October 2, 2025
Member Exclusive
Future of TV Briefing: Is Meta’s Vibes the future of TikTok?
October 1, 2025
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