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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Evolving Agencies
Evolving Agencies
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024
Evolving Agencies
Here are the numbers to know in Omnicom’s potential purchase of IPG
December 11, 2024
Member Exclusive
Marketing Briefing: The case for and against Omnicom acquiring IPG
December 10, 2024
Evolving Agencies
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
December 10, 2024
Member Exclusive
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
December 9, 2024
Member Exclusive
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
December 2, 2024
Evolving Agencies
Is an altruistic holding company too good to believe? Know Co. begs to differ
November 22, 2024
Member Exclusive
Media Buying Briefing: A tale of two reports (on media agencies)
November 18, 2024
Evolving Agencies
MediaSense buys R3 to strengthen its Asian and North American presence
November 12, 2024
Evolving Agencies
One media agency gets vocal against principal media — and hopes others will too
November 7, 2024
Member Exclusive
Media Buying Briefing: Debating the pros and cons of principal media
November 4, 2024
Digiday Media Buying Summit
Overheard at DMBS: The problem with scope creep — and how to get over it
October 25, 2024
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit
October 21, 2024
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