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Business of TV

graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates

Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business.

September 25, 2025

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