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Business of TV

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Future of TV Briefing: The case for and against The Trade Desk’s CTV platform

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

November 27, 2024

Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

November 27, 2024
Business of TV

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

November 20, 2024
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How playable ads are converting users and increasing ROI
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Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV

November 13, 2024
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CTV advertising achieves efficient results with targeting and scale

October 21, 2024
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Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

October 16, 2024
Business of TV

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

October 15, 2024
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Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

October 9, 2024
Digiday Publishing Summit

How Disney is nearing its goal to automate 75% of ad sales by 2027

October 1, 2024
Business of TV

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?

September 20, 2024
Brands in Culture

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?

September 18, 2024
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Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

September 18, 2024
Business of TV

The cases for and against investing in CTV during the presidential election cycle

September 6, 2024

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