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Brand Safety
Beyond Ads
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023
Brand Safety
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
May 12, 2023
Brand Safety
Generative AI’s application to brand safety is said to speed up the process and be more accurate
April 28, 2023
Brand Safety
Elon Musk aims to charm marketers with vow to focus on ‘compelling’ Twitter content and transparency
April 19, 2023
Brand Safety
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
March 30, 2023
Brand Safety
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
March 24, 2023
Brand Safety
As the generative AI race heats up, so does the potential for it to have an ‘incredibly harmful impact’
February 14, 2023
Member Exclusive
The Secret to Uplifting Paid Media Performance? Programmatic.
January 20, 2023
Member Exclusive
Immoral & Irrational: The Urgent Need to End Keyword Blocklists and Reclaim Brand Safety
January 20, 2023
Member Exclusive
From Fortnite to Fashion, and Everything in Between: A Conversation with Twitch
January 20, 2023
Member Exclusive
Beyond Brand Safety: Today’s Most Important Standard is Brand Integrity
January 20, 2023
Member Exclusive
The Evolution of a Brand
January 19, 2023
Brand Safety
Marketers energized by using AI to write their copy amid Microsoft’s rumored OpenAI investment
January 13, 2023
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