Agency Culture
An ongoing talent crisis has meant a shift in the culture inside ad agencies, creative powerhouses that are competing with new industries and companies.
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies – but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides.
July 16, 2024
