SHAPING WHAT’S NEXT IN MEDIA
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Advertising around Politics
Advertisers are navigating brand safety concerns and responsive channels in a polarized political environment.
Why advertisers are quietly returning to news-driven media channels
The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.
October 9, 2025
