• November 20, 2024 •
- 01 Weather data is just the forecast I check every day, right?
- 02 OK, so what is weather targeting versus weather data?
- 03 Why is weather such a strong signal for advertisers?
- 04 How does weather compare to using other contextual signals?
- 05 What can I do if my team doesn’t understand the value of weather targeting?
- 06 So, how can brands use weather signals in their ad campaigns, and what kind of results can they see?
- 07 OK, but I’m not a meteorologist — how do I make this work?
- 08 How do I find the right weather partner or vendor?
