• December 13, 2023 •
- 01 The challenge with in-game advertising
- 02 Is in-game advertising what I think it is: watch a video, get a reward?
- 03 OK, so there’s more nuance to in-game advertising creative than I thought. What about the audiences?
- 04 That’s a strong audience description, but how would my team target them, exactly?
- 05 How are in-game ads delivered to the players once I've targeted the right audiences?
- 06 The console equation
- 07 Non-intrusive options, wide-range audience demos and programmatic access to mobile and PC — what else do I need to know about IGA?
- 08 OK, and then once our in-game advertising campaign is up and running, what are the key measurement strategies?
- 09 There’s a lot to consider regarding in-game advertising; how are agency teams successfully adding all these steps and touchpoints to their ad mix?
