Unpacked: The evolution of omnichannel measurement for marketers
Throughout the history of advertising, the principle of marketing has always been reaching and engaging audiences. And that principle remains the same, even as channels, devices and media proliferate.
As the number of connected devices per household has increased and consumers are multitasking, an area of unique challenge for marketers is omnichannel measurement. Effective measurement depends on finding solutions to challenges created by fragmentation, siloed signals, industry shifts, changes to addressability and more.
In this Unpacked explainer guide, Digiday and Amazon Ads highlight the opportunities and obstacles marketers are facing when it comes to the measurement of omnichannel campaigns, how better measurement approaches are evolving and the steps teams can take to improve their measurement strategies going forward.
Download this guide to learn:
- How to measure across channels in a fragmented media landscape
- Steps for unifying signals and discovering relevant omnichannel insights
- Measuring full-funnel results for omnichannel campaigns
- How measurement informs omnichannel campaign strategy
- Approaches to identifying strong technology partners
Sponsored by: Amazon Ads
More from Digiday
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
Publishers not ready to change social media strategies as TikTok ban looms
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.