
April 23, 2024 •
• - 01 CTV is gaining budget as shoppable advertising spend spreads across more channels
- 02 Deployment: Dynamic product feed investment is low, but most respondents rely on AI
- 03 Strategies and effectiveness: Contextual commerce is driving conversions, sales and expanding reach
- 04 Challenges and pain points: Ad fatigue and frequency are top of mind across CTV
- 05 Measurement and outcomes: Shoppable advertising is increasing awareness, but more innovation is desired