The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
WTF is the digital services tax?
Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.
Digiday+ Research: Branded content rebounds as a top source of publisher revenue
Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.
‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.