The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
TelevisaUnivision ofrecerá experiencia de compra IA a su audiencia durante los Latin American Music Awards
Suscríbete al newsletter de Digiday en Español aquí para recibir las últimas noticias sobre el sector de marcas y la industria del marketing. Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense AI televidentes podrán gozar de una experiencia de compra directa mientras […]
Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
The case for and against organic social
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.