LAST CHANCE:

Ten passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

This content is password protected. To view it please enter your password below:

More from Digiday

WTF are AI agents? (video update)

Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.

Amazon Prime Day 2024 Surprises Publishers

Amazon quietly blocks AI bots from Meta, Google, Huawei and more

The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code underlying Amazon’s sprawling website.