Digiday Publishing Summit: Prices rise Aug. 5

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

More from Digiday

Sharethrough, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as […]

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators

Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.

Illustration of a hand reaching of a computer screen to shake a man's hand.

Creators are standing up IRL events to soak up more of brands’ marketing dollars

For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.