The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

WTF is Model Context Protocol (MCP) and why should publishers care?

September 15, 2025

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?

Marketing on Platforms

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

September 15, 2025

The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.

Generative AI

Publishers and advertisers face new AI agent oversight hurdles

September 15, 2025

Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

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WTF is Model Context Protocol (MCP) and why should publishers care?

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

Publishers and advertisers face new AI agent oversight hurdles