Only eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

This content is password-protected. To view it, please enter the password below.

More from Digiday

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.

The numbers behind the WPP whistleblower case tell a story of their own

Here’s what the data actually shows, broken down by what it refers to.

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.