Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

This content is password-protected. To view it, please enter the password below.

More from Digiday

Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists

Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]

A step toward compliance: the creator economy addresses disclosure and liability risks

The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.

Pinterest CRO Bill Watkins leaves amid reorganization

The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.