Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

This content is password-protected. To view it, please enter the password below.

More from Digiday

WTF is Markdown for AI agents? 

AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents. 

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

AI modeling and an understanding that there’s more to life than the last click are changing the way clients evaluate paid social investments.