Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Protected: The brand’s guide to customer journey automation: Data, segmentation and touchpoint tactics that boost engagement and conversions

This content is password-protected. To view it, please enter the password below.

More from Digiday

U.K. brands increase media spend despite economic stormclouds

The IPA’s quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

OpenAI builds tool to track whether ChatGPT ads convert

The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.