Last chance to save on Digiday Publishing Summit passes is February 9
Don’t think that just because the holiday season has come and gone that consumers are done spending. Gift cards, returns and resolutions mean January is still primetime for buyers. As we ogle all the new toys from CES that we’ll no doubt be buying next holiday season, here are five tips to ensure your current post-holiday marketing game plan is on point.
More from Digiday
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.