Digital video advertising soared to new heights last year, but is this as good as it gets? What’s working in online video advertising and where are the roadblocks? In advance of Digiday’s Video Upfronts in New York and Los Angeles on April 16 and 19, Digiday has partnered with Adap.tv to tap the trends that will shape the medium. Take our semi-annual video survey, and you could be headed to our Upfront as our VIP guest with a new iPad.
More from Digiday
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.