What’s the Future of Online Video?

Digital video advertising soared to new heights last year, but is this as good as it gets? What’s working in online video advertising and where are the roadblocks? In advance of Digiday’s Video Upfronts in New York and Los Angeles on April 16 and 19, Digiday has partnered with Adap.tv  to tap the trends that will shape the medium. Take our semi-annual video survey, and you could be headed to our Upfront as our VIP guest with a new iPad.

More from Digiday

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.

In Graphic Detail: Why platforms are turning social video into living room TV

2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set.