What’s the Future of Online Video?

Digital video advertising soared to new heights last year, but is this as good as it gets? What’s working in online video advertising and where are the roadblocks? In advance of Digiday’s Video Upfronts in New York and Los Angeles on April 16 and 19, Digiday has partnered with Adap.tv  to tap the trends that will shape the medium. Take our semi-annual video survey, and you could be headed to our Upfront as our VIP guest with a new iPad.

https://digiday.com/?p=10154

More from Digiday

Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija

The CEO and architect of Omni departs, hinting at pending changes as Omnicon continues $13.5 billion IPG takeover bid. 

Zero-click search is changing how small brands show up online — and spend

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

From sidelines to spotlight: Esports events are putting creators center stage

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.