Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
Trending in
Most Read
More from Digiday
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
January 16, 2026
The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
The comeback story X wants told, and the ad business it actually has.