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The Podcast Payoff

Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.

Episode One – Knowing the audience

Episode Two – Creating content

Episode Three – Measuring success 

https://digiday.com/?p=256448

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