Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
More from Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
In this is behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.
Instacart tripled its smart cart store count this year
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.