Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
More from Digiday
Agencies call foul as Google reps play hardball with AI pitches to clients
Agencies say Google reps are using aggressive sales tactics to push AI media buying tools like Performance Max and Demand Gen.
‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background.
Ad Tech Briefing: The futility of a Google breakup?
The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `