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Marketers are following the daylong journey of the Facebook Watch audience

facebook watch

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

More from Digiday

Media Buying Briefing: How Publicis keeps winning clients without pitches 

PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.

OpenAI’s next ChatGPT ad format: click to chat, not to site

The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.

As Google’s ad tech case nears its end, the antitrust fight moves to AI

Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.