SHAPING WHAT’S NEXT IN MEDIA

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Marketers are following the daylong journey of the Facebook Watch audience

facebook watch

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

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Despite saturated live sports calendar, Super Bowl remains north star for brands

Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

OpenAI’s plan for ChatGPT ads starts with brands, not agencies 

The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.

Dentsu is the latest holdco to reunite media and creative production

The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.