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Marketers are following the daylong journey of the Facebook Watch audience

facebook watch

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

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Some creators want to negotiate deals like TV networks

Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

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How Semafor is redefining the head of video role

As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.