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Marketers are following the daylong journey of the Facebook Watch audience
Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.
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Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
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Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
Here’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.