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Marketers are following the daylong journey of the Facebook Watch audience
Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.
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In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.