Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Marketers are following the daylong journey of the Facebook Watch audience

facebook watch

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

More from Digiday

Ad Tech Briefing: Private equity’s ad tech playbook returns

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.

SharkNinja’s new growth strategy runs through comedy creators

Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.

‘Future of targeting’: Media agencies tentatively explore vector-based planning

Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.