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Marketers are following the daylong journey of the Facebook Watch audience
Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.
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How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.