Marketers are following the daylong journey of the Facebook Watch audience

Sponsored by Facebook • December 7, 2020 •

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

More from Digiday

Media

Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls

May 26, 2026

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

Publishing in the Platform Era

Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup

May 26, 2026

Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

The Creator Economy

WTF is viewbotting?

May 26, 2026

Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?