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Marketers are following the daylong journey of the Facebook Watch audience

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Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

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TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

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The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.

Walmart finally lets advertisers exclude certain search terms

Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”