Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

Marketers are following the daylong journey of the Facebook Watch audience

facebook watch

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

More from Digiday

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.