This week, Nick’s disembodied floating head tells you what’s scaring Marketers this Halloween!
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Time has started serving ads to AI agents
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Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
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Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
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The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.