This week, Nick’s disembodied floating head tells you what’s scaring Marketers this Halloween!
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OpenAI expands ads manager to U.K., adds CPC
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Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
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AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]
Stagwell enhances its AI-powered tools on the media side
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The Media Machine extends what Stagwell built with The Machine, which formally launched in January.