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Ads are coming to Best Buy stores — including on entrances, walls and checkout counters
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Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.

Amazon is dialing up its DSP in pact with SiriusXM
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The deal comes a week after Amazon announced a similar deal with Netflix, causing the stock price of rival DSP The Trade Desk to falter.

Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI
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Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.