We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more.
More from Digiday
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
Cannes Briefing: The Cannes confessional
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being […]