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CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
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There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said […]