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Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
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Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday.
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Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.