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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
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For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
With AI ad tools expanding, Meta courts agencies while reshaping their role
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As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
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The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.