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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
June 5, 2026
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
Nest New York brings its fragrance-layering strategy to the U.K.
June 5, 2026
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
June 5, 2026
While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.