Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
Trending in
Most Read
More from Digiday
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
June 26, 2026
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
June 26, 2026
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
June 26, 2026
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.