Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
More from Digiday
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
June 22, 2026
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
WTF is containerization?
June 22, 2026
Containerization is suddenly everywhere in ad tech conversations.
How Lipton is using local creators instead of building in-house social teams
June 22, 2026
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing