Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
More from Digiday
Bold Call: OpenAI’s ads pivot may come too little, too late
January 21, 2026
Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants — one in particular.
Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
January 21, 2026
Microsoft’s CEO just handed ad execs a survival guide for the agentic era.