Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
More from Digiday
Your favorite beauty brands are now also entertainment brands
August 7, 2026
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
August 7, 2026
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
August 7, 2026
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.