7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
More from Digiday
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
October 9, 2026
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
As creators increasingly move into Hollywood, deal terms can put their IP at risk
October 9, 2026
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Future of Marketing Briefing: Why top creators are taking fewer brand deals
October 9, 2026
The biggest creators are cutting their brand rosters and asking more of the partners they keep.