Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
Trending in
Most Read
More from Digiday
WTF is headless browsing, and how are AI agents fueling it?
September 17, 2025
AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?
Pitch deck: How Google is responding to advertisers’ concerns about AI Max
September 17, 2025
Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.
Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers
This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.