Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
Trending in
Most Read
More from Digiday
Digiday’s comprehensive guide to what’s in and out for publishers in 2026
December 29, 2025
Adaptability stopped being a nice-to-have for publishers years ago; it became a survival skill. Here’s a look at Digiday’s guide to what’s in and out for 2026.
How marketers rank this year’s generative AI image, video tools
December 29, 2025
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
December 29, 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.