Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
Trending in
Most Read
More from Digiday
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
October 22, 2026
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Why CNN International is building for agentic ad market that barely exists yet
October 22, 2026
CNN International is still chasing its first agent-sold dollar by Q1.
Target’s holiday push stresses affordability, exclusives and an AI assistant
October 22, 2026
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.