Ivy Liu
What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise.
Trending in
Most Read
More from Digiday
Will technology enable independent agencies to match the holdcos? They think so
January 13, 2026
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
Ad Tech Briefing: Ad tech’s agentic gambit at CES
January 13, 2026
Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
January 13, 2026
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.