Last chance to save
Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Trending in
Most Read
More from Digiday
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
March 16, 2026
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
March 16, 2026
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
Lay’s uses WhatsApp to create a group chat for World Cup fans
March 16, 2026
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.