Two seats left to attend the Digiday Media Buying Summit:
Join us Oct. 15-17 in Phoenix to connect with top media buyers
Trending in
Most Read
More from Digiday
Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
October 13, 2025
As the holiday season approaches, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers are putting interactive formats to use for brand awareness.
Retail media boom forces grocers like Kroger, Albertsons to reorganize
October 13, 2025
Many of the largest grocers in the U.S., including Kroger and Albertsons, have restructured to bring their advertising and traditional retail businesses closer together.
The creator is splintering as AI forces a new reckoning
October 13, 2025
The next era of the creator economy won’t hinge on access to technology but on the intent.