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A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
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While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
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Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.