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Media agencies test AI planning agents, while edging toward buying tools
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Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Programmatic agency execs speak out on CTV transparency
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At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
New partnerships, marketing fuel BNPL’s holiday surge
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This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.