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The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
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Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
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Advertisers increased investment on TikTok, YouTube and search during summer months – but the back-to-school period is becoming a longer and more general sales period.