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Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
July 29, 2026
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
July 29, 2026
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.
D+ Research: Brands expand creator marketing strategies
July 28, 2026
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products