Trending in
Most Read
More from Digiday
Media Buying Briefing: How Publicis keeps winning clients without pitches
September 14, 2026
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
OpenAI’s next ChatGPT ad format: click to chat, not to site
September 14, 2026
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
September 14, 2026
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.