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Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
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Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
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A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.