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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
June 25, 2026
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Meta courts agencies with expanded ad tools while AI reshapes the industry
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As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
Google’s World Cup brand counterattack highlights shifting search behavior
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The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.