https://www.youtube.com/watch?v=cNLcX2A3Z3o
More from Digiday
Will technology enable independent agencies to match the holdcos? They think so
January 13, 2026
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
Ad Tech Briefing: Ad tech’s agentic gambit at CES
January 13, 2026
Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
January 13, 2026
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.