Why business smarts matter for agency creatives [Video]

Sponsored by Agency Smarts by George Swisher • October 1, 2016 •

https://www.youtube.com/watch?v=cNLcX2A3Z3o

More from Digiday

Navigating Economic Instability

‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty

March 27, 2026

War in the Middle East is a problem for advertising’s dealmakers. Just not yet.

The Creator Economy

Inside The Daily Mail’s creator-led content playbook

March 27, 2026

Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.

Managing Through Crisis

In graphic detail: The numbers making the case for what holdcos could be

March 27, 2026

What the data says about the CMO-agency relationship — and none of it is comfortable.