Why business smarts matter for agency creatives [Video]

Sponsored by Agency Smarts by George Swisher • October 1, 2016 •

https://www.youtube.com/watch?v=cNLcX2A3Z3o

More from Digiday

Zero-click Future

GEO hype busted: How it differs (and how it doesn’t) from SEO

March 10, 2026

GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.

Marketing on Platforms

TikTok after the legal fight and why it’s coming for Meta’s ad dollars

March 10, 2026

With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.

Member Exclusive

Ad Tech Briefing: Embattled, embittered and determined

March 10, 2026

Company executives come out swinging as the markets issue their judgements on Wall Street pitches.