Trending in
Most Read
More from Digiday
Marketers shift growing shares of search spending to GEO
March 25, 2026
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
March 25, 2026
An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group’s recovery back.