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Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
June 24, 2026
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
June 24, 2026
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
June 24, 2026
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.