for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Infographic: Mixing a potent content marketing cocktail. Just add ice
Looking for a refreshing way to think about content marketing? Then look no further. StudioD’s Head of Editorial Matt Osias and Content Strategist Claire Webb have outlined some noteworthy ingredients designed to help you create a great content marketing campaign for your brand.
Like a good craft cocktail, quality ingredients and a measured plan of attack are both paramount to the final product.
More from Digiday
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
