Infographic: Mixing a potent content marketing cocktail. Just add ice
Looking for a refreshing way to think about content marketing? Then look no further. StudioD’s Head of Editorial Matt Osias and Content Strategist Claire Webb have outlined some noteworthy ingredients designed to help you create a great content marketing campaign for your brand.
Like a good craft cocktail, quality ingredients and a measured plan of attack are both paramount to the final product.
More from Digiday
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.
