We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how they define premium programmatic. Hear the answers straight from industry experts at Zimmerman, Leo Burnett, Digitas and more. Part three in a series from VideoAmp.
Trending in
Most Read
More from Digiday
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
February 10, 2026
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.
YouTube’s upmarket TV push still runs on mid-funnel DNA
February 10, 2026
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.
Digiday ranks the best and worst Super Bowl 2026 ads
February 10, 2026
Now that the dust has settled, it’s time to reflect on the best and worst commercials from Super Bowl 2026.