Today’s consumer “moves between screens and places and moments constantly,” Millennial Media’s Julienne Thompson noted at last month’s Digiday Agency Summit. In many ways, mobile connects those moments. At least 50 percent of consumers have both a smartphone and a desktop, and those consumers divide their time evenly between both devices. This translates to consumers checking their phones about every 6.5 minutes, or 150 times a day.
With these statistics in mind, it makes sense that mobile programmatic is expected to grow at the same rate as programmatic generally, with a 20 percent increase by 2017. Thompson discussed these and other trends, highlighting the MMX platform as a programmatic exchange capitalizing on millennials’ place in the market and Millennial Media’s role as a consultative partner.
See full video of her talk below:
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too.
WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]