Lock in a year of Digiday+ for 35% less. Ends June 5.
Today’s consumer “moves between screens and places and moments constantly,” Millennial Media’s Julienne Thompson noted at last month’s Digiday Agency Summit. In many ways, mobile connects those moments. At least 50 percent of consumers have both a smartphone and a desktop, and those consumers divide their time evenly between both devices. This translates to consumers checking their phones about every 6.5 minutes, or 150 times a day.
With these statistics in mind, it makes sense that mobile programmatic is expected to grow at the same rate as programmatic generally, with a 20 percent increase by 2017. Thompson discussed these and other trends, highlighting the MMX platform as a programmatic exchange capitalizing on millennials’ place in the market and Millennial Media’s role as a consultative partner.
See full video of her talk below:
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.