We check our phones how many times a day?

Today’s consumer “moves between screens and places and moments constantly,” Millennial Media’s Julienne Thompson noted at last month’s Digiday Agency Summit. In many ways, mobile connects those moments. At least 50 percent of consumers have both a smartphone and a desktop, and those consumers divide their time evenly between both devices. This translates to consumers checking their phones about every 6.5 minutes, or 150 times a day.

With these statistics in mind, it makes sense that mobile programmatic is expected to grow at the same rate as programmatic generally, with a 20 percent increase by 2017. Thompson discussed these and other trends, highlighting the MMX platform as a programmatic exchange capitalizing on millennials’ place in the market and Millennial Media’s role as a consultative partner.