7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
8-bit infographic: How publishers trade premium content for user attention
• June 22, 2015 •
Trending in
Most Read
More from Digiday
Future of TV Briefing: TikTok Shop success = small creators + more videos
October 14, 2026
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
October 14, 2026
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Brands turn to content series and Jimi Hendrix to improve AI search performance
October 14, 2026
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.