It’s seems like publishers just aren’t getting it, according to this week’s top industry tweets. Plus: data humor and Pinterest cameras.
No one likes mumbojumbo
@kissane, Erin Kissane, editor, Contents Magazine
Promoted boring
@hash, Hashem Bajwa, CEO, DE-DE
Publishers finish last
@jonathanmendez, Jonathan Mendez, CEO, Yieldbot
Pinterest products
@lenkendall, Len Kendall, digital director, Golin Harris
Funny data
@saralivingston, Sara Livingston, manager of digital marketing, Seamless
More in Media
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.