12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Spotify changed the color of its logo and everyone is freaking out

The Internet cannot agree on anything — other than the need for freaking out over even the slightest of logo changes.

Spotify last night updated its iOS app with what it only described as “minor improvements.” One of those “improvements” was a tweaked logo featuring a bright shade of hazardous green. The Internet, as is its wont, was unimpressed. Really unimpressed. Naturally, teens and adults alike, as evidenced on Twitter, said they’re not here for this change.

The best way to sum up the general tenor or reactions to the change: yuck.

Among the early reviews: “hideous,” “slimed by Nickelodeon,” and “too much for me to handle.”

Spotify confirmed on its Twitter account that no one is tripping on acid and the green became greener. Digiday has reached out to Spotify, but have not yet heard back.


Well, the rejiggered green is all part of plan not to irritate your eyes, but as part of a massive refresh that the streaming service revealed at South by Southwest in March. Spotify’s art director Tobias van Schneider confirmed the change on Dribble, a social network for artists:

The new green has a little more “pop” and just feels right at home in our new color palette which has grown to nearly three dozen colors. It not only looks more fresh & modern but also feels more easy on the eye, especially when applying it full screen.

Perhaps just on his eyes, it appears.

More in Media

Ringier’s editorial advisor says the next editors-in-chief might come from audience development

As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table

WTF are GEO and AEO? (and how they differ from SEO)

Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.

Cloudflare CEO Matthew Prince on why Google must ‘play by the same rules’ as other AI companies

Digiday spoke with Cloudflare CEO Matthew Prince a few days after he met with the U.K. regulator on why he believes Google will inevitably have to split its AI and search crawler.