Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies.
December 25, 2024
