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Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
November 7, 2025
