Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.
April 17, 2025
