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Digiday+ Marketing Briefing
The Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching
October 17, 2023
Member Exclusive
Marketing Briefing: How the short-form video boom is driving marketers to creators for content production
October 10, 2023
Member Exclusive
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023
Member Exclusive
Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
September 26, 2023
Member Exclusive
Marketing Briefing: How marketers’ perception of linear TV is changing
September 19, 2023
Member Exclusive
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
September 12, 2023
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
September 5, 2023
Member Exclusive
Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
August 29, 2023
Member Exclusive
Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress
August 22, 2023
Member Exclusive
Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform
August 15, 2023
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Member Exclusive
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023
Member Exclusive
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023
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