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Digiday+ Marketing Briefing
The Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
April 23, 2024
Member Exclusive
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
April 16, 2024
Member Exclusive
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024
Member Exclusive
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024
Member Exclusive
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024
Member Exclusive
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024
Member Exclusive
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 12, 2024
Member Exclusive
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
Member Exclusive
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024
Member Exclusive
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024
Member Exclusive
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 13, 2024
Member Exclusive
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024
Member Exclusive
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024
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