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Digiday+ Marketing Briefing

The Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.

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Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

December 5, 2023
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Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

November 28, 2023
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Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
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Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

November 14, 2023
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Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend

November 7, 2023
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Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

October 31, 2023
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Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

October 24, 2023
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Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching

October 17, 2023
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Marketing Briefing: How the short-form video boom is driving marketers to creators for content production

October 10, 2023
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

October 3, 2023
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Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

September 26, 2023
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Marketing Briefing: How marketers’ perception of linear TV is changing

September 19, 2023
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Marketing Briefing: Marketers focus on search, discoverability as social media use evolves

September 12, 2023

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