CMO Strategies

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

The first installment of Digiday+ Research’s 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

Related Coverage

• How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
• In the pitch for brand dollars, retail media networks turn to creators
• Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet