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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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192
Results for ‘spoofing’
Member Exclusive
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
November 12, 2025
WTF Series
A look at Digiday’s most popular WTF explainers in 2024
December 27, 2024
WTF Series
WTF is ID spoofing?
May 23, 2024
Generative AI
Brands look to experiential marketing as antidote to AI slop, digital fatigue
December 11, 2025
WTF Series
WTF is the difference between ID bridging and ID spoofing?
July 8, 2024
Generative AI
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
May 22, 2025
Generative AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
Member Exclusive
Media Briefing: The 2024 media glossary
August 22, 2024
AI Revenue Generation
Backlash grows against AI slop, but marketers remain unfazed
November 20, 2025
The Programmatic Marketer
Ad verification is under fire: Ad execs are questioning its role as protector
June 11, 2024
Member Exclusive
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
February 28, 2024
Generative AI
Updated: DoubleVerify report, Ad fraud schemes using generative AI will increase in scale, sophistication
June 18, 2024
The Creator Economy
Discord puts proof behind its ad pitch with first measurement push
October 2, 2025
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