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5074
Results for ‘ online advertising’
Gaming & Esports
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
May 1, 2024
The Creator Economy
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 25, 2024
Gaming & Esports
How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
October 23, 2024
Member Exclusive
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
April 22, 2024
Member Exclusive
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024
Member Exclusive
CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
August 6, 2024
Third-Party Cookie Primer
Why in-game advertising companies see potential benefits in the death of the third-party cookie
February 1, 2024
Retail Revolution
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
September 11, 2024
Google on Trial
Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial
September 10, 2024
Digiday Awards
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
April 30, 2024
Member Exclusive
Research Briefing: Marketers make the shift as Google actually kills the cookie
January 18, 2024
Life Beyond the Cookie
‘Many misunderstandings and inaccuracies’: Google issues retort to critical Privacy Sandbox report
February 15, 2024
Member Exclusive
CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 3, 2024
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