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20186 Results for ‘ markets’

Marketing on Platforms

Madison and Wall forecast $397 billion in 2024 ad spend

September 4, 2024
Sponsored

Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

May 29, 2025
The Creator Economy

Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO

July 11, 2024
The Creator Economy

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

April 2, 2025
Member Exclusive

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities

January 30, 2024
The Creator Economy

Inside the debate among marketers for and against virtual influencers

May 10, 2024
Modern Newsroom

A day in the life of Stephanie Wu: How Eater’s EIC uses Slack reminders, a color-coded calendar and Google Docs to stay atop her to-do list

September 30, 2025
Digiday @ CES

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent

January 5, 2026
Gaming & Esports

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing

October 23, 2024
Member Exclusive

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

August 27, 2024
Marketing on Platforms

X is on the hunt for more ad dollars at its latest client council meeting

September 18, 2024
Agency Culture

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery

February 21, 2025
Member Exclusive

Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

April 30, 2025

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