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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    15984 Results for ‘ Platform-A’
  • The Business of AI

    AI Briefing: Social platforms start tasting the bitter fruit of generative AI

    October 9, 2023
  • Member Exclusive

    CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

    August 12, 2024
  • Third-Party Cookie Primer

    Amazon sees opportunity amid the demise of third-party cookies

    March 18, 2024
  • Content & Commerce

    As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

    January 19, 2024
  • Roblox programmatic advertising
    Gaming & Esports

    Why Roblox’s Clip It is using its billion-view moment to launch an ad product

    November 5, 2024
  • Roblox programmatic advertising
    Gaming & Esports

    Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues

    November 18, 2024
  • Member Exclusive

    Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’

    December 11, 2023
  • Gaming & Esports

    How Adidas’ avatar launch signals the brand’s continued confidence in Web3

    August 19, 2024
  • Marketing on Platforms

    The Rundown: TikTok 2024 spending

    November 3, 2023
  • Gaming & Esports

    How Google’s entry into in-game advertising puts a spotlight on an industry in flux

    March 26, 2024
  • The Business of AI

    Getty Images gets into the generative AI race with its own image platform

    September 26, 2023
  • Digiday @ CES

    AI Briefing: How a media agency built a robotic alien to show off its generative AI tools

    January 22, 2024
  • Audio Anywhere

    Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront 

    May 10, 2024
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