Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

OMG's global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery.

Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession

Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they'll be focusing over the next six months -- in light of a possible recession.

Media Briefing: How publisher CROs are using their newly expanded roles to navigate economic uncertainty

In this week's Media Briefing, CROs reveal their strategy for handling the economic downturn.

Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?

This week’s Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers.

Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

To deal with the current climate, many marketers today are pushing for more performance marketing efforts that can help them prove the efficiency of their budgets and the value of their advertising efforts.

Digiday+ Research: Brands’ confidence in marketing channels doesn’t line up with ad spend

A recent Digiday+ Research survey found that brands' confidence across marketing channels doesn't quite line up with the way they allocate their marketing budgets.

Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR

In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are -- and aren't -- using AR and VR.

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

Over the last five years there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less emphasis on speed.