Digiday+ Member Exclusives
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Media Buying Briefing: Sustainability once again takes center stage across digital media
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor.
June 6, 2022 -
Media Briefing: A Q&A with The Cut’s Lindsay Peoples
In this week's Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month.
June 2, 2022 -
Digiday+ Research: Two-thirds of brands, agencies are ready to buy ads on Netflix
Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday research.
June 2, 2022 -
Future of TV Briefing: How a softer-than-expected scatter TV ad market is tilting the power balance in this year’s upfront negotiations
This week’s Future of TV Briefing looks at how last year's upfront negotiations and the past year's scatter market have created the conditions for the power balance in this year's upfront negotiations to be more even than in the past two years.
June 1, 2022 -
Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing
As brands look to participate in moments made for marginalized communities, experts warn them to tread lightly.
May 31, 2022 -
Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing
Cannabis marketers and media aim to convince a wider swath of advertisers, CPG and QSR in particular, that their consumers are worthy of being marketed to.
May 30, 2022 -
Media Briefing: What publishers’ latest earnings reports say about the state of the media business
In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Future plc, Gannett and The New York Times.
May 26, 2022 -
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years.
May 25, 2022