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Digiday+ Member Exclusives
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Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shopDPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can.
September 14, 2023 -
Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefitsThis report, looking at professional publications, is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.
September 13, 2023 -
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streamingThis week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
September 13, 2023 -
Marketing Briefing: Marketers focus on search, discoverability as social media use evolvesAs the way people use social platforms for search continues to evolve, marketers need to make social search a bigger priority.
September 12, 2023 -
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance GroupAssembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price.
September 11, 2023 -
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooksAmericans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series.
September 7, 2023 -
Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on whether publishers are cooling on Facebook and how marketers are currently investing in ad-supported streaming services.
September 7, 2023 -
Media Briefing: Publishers say Snapchat revenue is down while TikTok, Instagram are on the come-upInstagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind.
September 7, 2023