Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

For marketers and agency execs, leaning into the trend can allow brands to feel “more accessible and increase the magnetism of brands.”

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads.

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’

Illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared in out Town Halls.

Media Briefing: How publishers are trying to get around the registration wall problem

Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seems to be doing the trick to get readers' emails.

Digiday+ Research: Significant gap between agency confidence in TV advertising — and what they actually spend on it

A Digiday survey found that agencies' confidence in TV's success as a marketing channel has actually grown over the last six months -- even if their ad spend doesn't show it.

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

This week's Future of TV Briefing features a conversation with MLB's revenue chief about the league's streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons.

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using NLP and data-driven personalization.

Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’

Rather than concentrating on a single weekend -- especially one with a fraught history for many ad buyers on which Facebook's ads manager would often have issues around Black Friday and Cyber Monday -- DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season.