Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact

Digiday’s 2024 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

Stagwell's Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others.

Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs

This week's Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel

This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.

Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing

Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.

Marketing Briefing: Inside the anatomy of a successful brand comeback

To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.

Digiday+ Research deep dive: Instagram loses value in the eyes of publishers

Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.