Digiday+ Research: How social platforms stack up for publishers

To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding.

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback

The push for companies to walk away from DE&I comes amid softer consumer spending and earnings.

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires.

Media Briefing: How publishers spent summer 2024 

How the digital media industry spent summer 2024.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

This is a bonus behind-the-scenes look at our conversations with executives for Digiday's CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively

Structure shifts like Omnicom’s recent move have become commonplace at holding companies in recent years.

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms

X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.