Future of TV Briefing: WTF is co-viewing measurement?

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.

Ad Tech Briefing: Google readies its last stand in latest antitrust trial

As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced.

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable. 

Future of TV Briefing: The investment landscape for creator-owned businesses

This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Ad Tech Briefing: Can The Trade Desk turn walled gardens’ retreat into open web gains?

AppLovin and The Trade Desk lead the pack in earnings among the ad tech sector’s coterie of publicly listed companies.

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback?