Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response

For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.

Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly

Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday's survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly.

Future of TV Briefing: TikTok’s other creator monetization program

This week’s Future of TV Briefing looks at the role TikTok's Branded Missions program plays in keeping creators on the platform as YouTube readies its short-form video revenue-sharing program.

Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls

As issues continue to come to the fore during the World Cup, which will run until December 18th, some marketers and agency execs expect sponsor positions will become even trickier. 

Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays

Marketers are split 50/50 between focusing on customer retention and new customer acquisition heading into the holidays this year.

Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.

Digiday+ Research check-in: Brands know recession is ahead, but are hopeful it will be shallow

Brands are showing a mix of pessimism and optimism when it comes to a recession -- most believe a recession is coming, but they also think it will be shallow, according to a Digiday+ Research survey.